the readers are probably the clients in the luxury brands at lvmh. however it's a much more popular newspaper. it's not a tabloid newspaper but it's readers don't usually go in the luxury stores of lvmh so it's not clear how it would fit in a global strategy for the company. that being said it would be a rather small acquisition of 50 million euros for lvmh is a very small amount. probably the owner of lvmh the billionaire doesn't want to miss the consolidation of the french media sector. it probably wants to take part in this consolidation. it's not clear how they would fit in the global strategy of this luxury group. >> definitely a peculiar deal. this fashion con glom them buying a newspaper. i have another question, are you a snapchatter? >> not really. not yet. i'm too old for that probably. >> oh come on. you have to get with the program. if you want to join snapchat listen to the next story. the ceo says the popular messaging service is planning an ipo but wouldn't be specific about the timing. they were last valued at $15 billion in a fund-ra